Websites are adapting techniques to personalise the user experience to the needs and preferences of their users. Well known techniques, such as link or item recommendations as used in Amazon or on news websites, have become main stream.

But are we doing enough for the user? Can and should we develop techniques that make websites fully personalise to individual needs and preferences? What would such personalisations look like? And what impact does social media integration have on personalising websites?

If you are interested in the topics and questions above, join us for an interesting BoF Session.